Things worth learning about.
Our world as GTM professionals at B2B tech companies is moving faster than any of us can keep up with: the models and tools we work with keep changing under us, categories consolidate and get redrawn, and the way buyers evaluate us is shifting, sometimes with an AI agent doing the shortlisting. Here we pick out the developments that change how sales, marketing, partnerships, and product teams work, and what each one means for yours, so go-to-market keeps pace with the business.
What is GTM debt?
At Aptory, GTM debt is what we aim to clear for every tech company we work with. But what is it, what does it cost, and whose job is it to take care of it?
The journal
Weekly Newsletter
Marketo's co-founder launches marketing automation that reasons instead of following rules
Phave replaces nurture rules with a reasoning engine, Microsoft gives agents their own email addresses, and running all of it just got cheaper.
Weekly Newsletter
Decagon builds a front door for customers' own AI agents
Customers' own AI agents are getting a front door, Salesforce is buying message testing, and ZoomInfo and Braze are moving plays and QA into agents.
